Market Research

We have extensive experience in Market Research. We offer a wide range of innovative and proven quantitative and qualitative solutions to your needs. We propose a huge diversity of data collection methods, building / using / developing both methodologies, online and offline.

Opinion Studies

Public opinion Studies are a powerful instrument to measure social participation. They allow both, administrations and other organizations to plan based in real needs and to evaluate their actions.

Study of the Audience of Media

Since 1984, CIES has been carrying out the Media Audience Study for the Basque Country and Navarre. This biannual Multimedia study measures the Audience of the Press, both on paper and digital, Radio, Television and Internet.

Pre-election polls

CIES has been conducting pre-election surveys since 1987 to predict participation and voting, assess the image of the various candidates and study the social climate.

International Studies

Founding member of The Research Alliance, CIES has a network of market studies companies in 20 countries on 5 continents. The Research Alliance members closely collaborate on international studies and we share our experiencies in physical meetings twice a year.

Territorial Consumer Panel

CIES has developed consumer panel based on 400 families (1.200 individuals) representative by age, occupation and social status of the families of the territories of Navarra, Alava, Bizkaia and Gipuzkoa.

40 years of experience to help you in any phase of your research

Our way of working

At CIES we base the quality of our performance on the experience in market studies accumulated since 1981. Those are our distinguishing key features:

RELIABILITY

Our priority is to offer a high quality and personal service. We monitor our studies throughout the process and carry out an exhaustive quality control of the data collected. With that objective in mind, we have built a high qualified team of professionals with an extensive experience gained in the sector and a strong personal commitment in each project.

At CIES the control of the Field work is the base for reliable information.

FLEXIBILITY

We listen to our clients to work collaboratively on the project. We aim always to match our clients' needs in terms of survey method, scheduling and budgetary restrictions for each study. CIES have conducted a wide range of studies of various methodologies, settings, populations and objectives.

CONFIDENTIALITY

CIES subscribes to the accepted code of conduct in this profession. Our experience of more than 35 years has shown us that trust is earned with the confidentiality of each study..

GLOBAL REACHl

We are founder member of The Research Alliance. This international network of market research agencies, for which CIES is exclusive member in Spain, allows us to develop studies with trusted partners in more than 20 countries of the 5 continents.