In 1981, Fernando Lacabe and Carlos Zufía, two enterprising sociologists and passionate about their profession, created in Pamplona the Center of Social Research (CIES S.L.). In few years, CIES became the leading market and opinion research company in the region.

Driven by professional concerns and ambitions, they attend international conferences to share and learn about different experiences. As a result of these exchanges, they founded The Research Alliance, an international network that over time will bring together more than 20 market research companies, each with extensive experience in their country.

Throughout these decades, CIES has earned the trust of a large number of clients (institutions, media, multinational companies, SMEs, political parties, universities, social organizations) for its impartiality, neutrality and scientific treatment of the process of data collection and analysis.

At the time of the retirement of the 2 founding partners, in 2020 a part of the specialized CIES staff, benefiting from the great experience acquired and the solidity of the company, we decided to organize ourselves to continue conducting market and opinion studies.