The most used techniques are te following:
Appropriate to know quantifiable aspects of consumption, habits y the market, as well as the attitudes through scales, by answering the questions: what, how many, when, how long…?
A representative sample of the de la population, between 400 and 2000 interviews (depending on the requested accuracy), allows to obtain representative data through statistics.
The quantitative technique is widely used in most of opinion studies.
The qualitative analysis is aimed at knowing the motivations of the consumers and their attitudes towards products or institutions. These techniques allow collecting data that answer the questions: What? Why? How? It is about knowing the causes of behaviours and the factors that influence the decision-making.
The main quantitative techniques are the interview and the group meeting. Both can be done in person and over the phone or online.
Given the extensive data base that already exist on most of the research topics, they are used, when considered reliable, as a source of documentation or for potential comparative analyses over time.
The sectors / areas in which we are more specialized:
• Citizen participation
• Leisure and sports
• Transport and mobility
• Rural development
• Senior Citizens
Our most recent Studies
• Telephone interviews with the population about personal health during the COVID-19 Lockdown.
• Telephone interviews with the population about social involvement.
• Personal interviews for a satisfaction survey on a cultural event.
• In-depth interviews conducted with outstanding professionals for a prospective study on current issues and measures to be taken.
• Group meeting discussion with children and parents to investigate the consumer habits of the infant feeding.