Opinion Studies

The most commonly used techniques are the following:


Appropriate for finding out quantifiable aspects of consumption, habits and the market, as well as the attitudes through scales, by answering the questions: what, how many, when, how long…?

A representative sample of the population, between 400 and 2000 interviews (depending on the precision requested), allows to obtain representative data through statistics.

• Telephone

Phone interviews, assisted by computer (CATI system), are based on the fact that almost 100% of the households do have mobile phones and 82% landline phone. The interview is directly recorded and that allows a very fast data gathering. The cost is lower than the personal interview.

• Online

Interviews through panel or surveys promoted on the Social Media. Recommended to access the younger than 65 population, having a high internet usage. Also very useful to investigate users of a specific web.

• E-mail

When it comes to a specific population and e-mail addresses are available. For example, one institution, a company or people who have voluntary signed up to a database.

• Personal

At home, at point of sales or at headquarters. They are more expensive studies because they require the interviewers to travel.

• Postal mail

Not recommended due to low response rate.

The quantitative technique is widely used in most of opinion studies.


Qualitative analysis aims to understand consumers' motivations and attitudes towards products or institutions. These techniques make it possible to collect data that answer the questions: What? Why? How? It is about knowing the causes of behaviours and the factors that influence the decision-making.

The main quantitative techniques are the interview and the group meeting. Both can be done in person, by the phone or online.


Given the extensive data base that already exist on most of the research topics, they are used, when considered reliable, as a source of documentation or for potential comparative analyses over time.

The sectors / areas in which we are more specialized are:

• Citizen participation
• Education
• Health
• Industry
• Housing
• Leisure and sports
• Transport and mobility

• Socio-linguistic
• Religion
• Rural development
• Senior Citizens
• Youth
• Women




Our most recent Studies

• Telephone interview on animal welfare to the Spanish population with a representative sample of 1,000 surveys.

• Personal interviews for the diagnosis of housing needs in Pamplona, with a sample of 1,345 homes distributed throughout the different neighbourhoods of Pamplona.

• 360 personal interviews with users of the Plazaola greenway.

• Telephone interviews on the perception of Public Services with a sample of 800 citizens of Navarre.

• Survey of 310 political and technical heads of the different town councils that make up the Pamplona Region Community of Municipalities to find out their opinions on different aspects.

• 800 telephone surveys to measure knowledge and assessment of the services provided by the Government of Navarre's Directorate-General for the Environment.

• Telephone interview to identify the needs and demands of frail and/or dependent elderly people in relation to the care system in Navarre, with a representative sample of 800 people.

• Telephone interview with 786 young people aged between 14 and 30 to carry out a diagnosis of the situation of young people in Pamplona.

• Study to examine the knowledge, attitudes and experiences, at the end of life, of palliative care, the advance directives document, psychophysical care, medically assisted suicide and spiritual accompaniment in the population of Navarre.