Territorial Consumer Panel

• Home shopping habits: know the purchasing and consumption habits of the households in general and with regard to a selected product or service.
• Product test: distribution of a new product to see its degree of acceptance
• Price test: distribution of a new product to know the real price that the market would be willing to pay.
• Packaging test: distribution of a product to know the acceptance of the packaging, the colours, the shape, the logo, the use and the consumption.
• Motivational study: Attitudes and opinions about the product, to identify attributes to further develop or to stop for promotional campaigns.
• Pre-test advertising: share the messages before launching them. It can be done graphically, via audio or video.
• Promotion Pre-test: to test ideas and forms of promotions, to assess whether they will work among consumers.
• Advertising Post-test: to know the degree of follow up of advertising or communication campaign.
• Awareness of a brand or a product: to know the degree of awareness of a brand of product before and after launching it on the market.
• Retail Audit: the member of the household responsible for the shopping is accompanied to their usual retail outlet to assess the purchase decision.

• It is an analysis tool to guide decision-making.
• It can be used for any type of consumer product: food, drugstore and hygiene, textiles, energy, communication…
• It has an affordable price without intending to replace studies at a large sample with high statistical reliability and thus much more expensive.
• These are online consultations to people who have previously given their consent.
• Comply with the Data Protection Law.

• 400 households (4 areas) 1.200 individuals
• Álava, Bizkaia, Gipuzkoa and Navarra
• Reliability: 95% of confidence level
• Margin of error: 4,9% for global data
• Margin of error for subsample: 9,8%