Market Research

The studies we conduct are primarily dedicated to:

• The development of new products
• Product testing (at home or at a provided location)
• Packaging testing
• Price testing
• Corporate image testing
• Purchase habits studies
• Publicity (pre and post)
• Customer satisfaction studies
• Segmentation & Positioning studies
• Brand and brand equity research 

 

We are the specialist for following areas:

• Food
• Agriculture
• Services, Publicity
• Textile, Leather and Shoemaking industry
• Urbanism, Building
• Automotion, accesories
• Electronics, informatics
• Cosmetic, drugstore and hygiene
• Supermarkets, department stores
• Energy, environment
• Banking
• Mobility
Mass Media


Our research process:

• Define the Target
• Select the methodology accordingly
• Define the sample and the and the potential segmentation shares
• Design the materials for the data collection
• Select the field team
• Conduct field work, data collection
• Quality control of the captured data
• Data analysis


Our latest studies


• Home testing of 4 cosmetic products for 20 weeks to a sample of 640 women to evaluate their efficacy.

• Test 40 restaurant chefs at their premises to cook, taste and evaluate 3 types of seafood.

• In-home test of 2 types of infant formula to infants aged 5-12 months for one week.

• Testing of 4 drinkable products for children (4 and 7 years old) in a room with age quotas for them to taste and evaluate the product.

• In-depth interviews with 9 male moisturiser users to prepare the advertising campaign for a new product.

• Focus groups with age quotas to assess the acceptance of a new women's health product. 16 participants.

• Telephone interviews with 6 patients to prepare the advertising campaign for a new medicine.