Our way of working

 

CIES possesses extensive experience; over the past four years, we have successfully carried out 120 market and opinion studies. Our expertise is grounded in the research undertaken by CIES since 1983. A testament to this is our comprehensive Media Audience study in the Basque Country and Navarre.

CIES employs established methodologies to deliver reliable data, empowering confident strategic decision-making.

RELIABILITY

Our priority is to offer a high quality and personal service. We monitor our studies throughout the process and carry out an exhaustive quality control of the data collected. With that objective in mind, we have built a high qualified team of professionals with an extensive experience gained in the sector and a strong personal commitment in each project.

At CIES the control of the Field work is the base for reliable information.

FLEXIBILITY

We listen to our clients to work collaboratively on the project. We aim always to match our clients' needs in terms of survey method, scheduling and budgetary restrictions for each study. CIES have conducted a wide range of studies of various methodologies, settings, populations and objectives.

CONFIDENTIALITY

CIES subscribes to the accepted code of conduct in this profession. Our experience of more than 40 years has shown us that trust is earned with the confidentiality of each study.

GLOBAL REACH

We are founder member of The Research Alliance. This international network of market research agencies, for which CIES is exclusive member in Spain, allows us to develop studies with trusted partners in more than 20 countries of the 5 continents.

 

 

Our team

Itziar Loigorri
Itziar Loigorri
She has a degree in sociology, has extensive experience and at CIES she has managed our opinion studies, both qualitative and quantitative, since 2006.
Catalina Uzcanga
Doctor in Sociology, she combines extensive experience in qualitative studies with her university academic work. At CIES, she has been conducting our international market studies since 2018. Catalina is a member of ESOMAR and Insights + Analytics Spain.
Catalina Uzcanga
Sagrario Goñi
Sagrario Goñi
Diploma in Business Administration and specialist in quantitative studies, particularly in the study of media audience in which she has worked since 1988.
Ana Otegui
The first person you will contact in CIES, since 1985 is responsible for the administration and is in charge of the accounting and personnel areas in our company.
Ana Otegui
Itziar Loigorri
Itziar Loigorri
She has a degree in sociology, has extensive experience and at CIES she has managed our opinion studies, both qualitative and quantitative, since 2006.
Catalina Uzcanga
Catalina Uzcanga
Doctor in Sociology, she combines extensive experience in qualitative studies with her university academic work. At CIES, she has been conducting our international market studies since 2018. Catalina is a member of ESOMAR and Insights + Analytics Spain.
Sagrario Goñi
Sagrario Goñii
Diploma in Business Administration and specialist in quantitative studies, particularly in the study of media audience in which she has worked since 1988.
Ana Otegui
Ana Otegui
The first person you will contact in CIES, since 1985 is responsible for the administration and is in charge of the accounting and personnel areas in our company.

 

 

CIES Análisis de Mercado y Opinión is a socially responsible company, committed to our employees, our clients, the environment and society in our daily work.
CIES has been a member of ANEL since 2020.